So you have a blog and happily post as often as you possibly can. You write about things that are important to you. You share funny stories about your children, spouse, co-workers, neighbors. Maybe you even use your blog as a way to let off some steam. Unhappy with the customer service you’ve received at your local superstore? Write about it. Your boss is a jerk? Write about him (leaving out his or her name of course). Your husband constantly leaves the toilet seat up or hogs the remote? Share all the irritating details on your blog. There are literally millions of blogs out there in cyberspace so why shouldn’t you be joining in on the blogging fun?
There are many reasons why you should consider starting a blog. Many free blog sites exist so there’s no financial commitment to make. Register, choose a theme and begin posting. It’s as easy as that. As mentioned above, blogging is a good way to share your life with others. Families set up blogs where each member has a chance to post updates to let relatives near and far know what’s going on in their lives. Include photos and videos and it’s almost like being there with your loved ones. If you’re looking to change careers or are currently out of work you should consider creating a blog. Include a resume page and links to relevant accomplishments and you can advertise yourself via your blog easily with one click. This is definitely an overlooked free marketing strategy for job seekers.
Do you have a business website? If the answer is yes, you should absolutely include a blog on your site. Write articles and how-to’s related to your business field and your customers will appreciate the added information. Let’s say you own a tree trimming business and you have a business website. You can write articles about types of trees to plant, the best time to trim and prune, known diseases prevalent in certain varieties of trees, how to start a leaf compost bin, and on and on. Inviting readers to leave comments and questions gives you the opportunity to put in a good word for your company.
Blogs can be money makers all on their own. Most, if not all, free blogging sites do not allow advertising on blogs. But if you purchase your own domain you can include money-making ads on your blog. There are numerous pay-per-click and affiliate programs available online. By placing company ads on your blog you make money when a visitor to your site clicks on an ad and/or buys a product from the company. You most likely will not get rich doing this but you get paid for doing very little and that’s a pretty good thing. If you have several ads going on each page of your blog you up the ante that much more.
In order to make money from advertising on your blog you need to bring visitors to your site. Submitting your blog to search engines is key. An often overlooked method to bring visitors to your site is to write articles. There are many article network sites where you can submit articles on literally any topic. Your information, including your website address, appears with the article and that translates to free advertising for your site. I will go into more detail on this technique in future articles.
Blogging can be fun, an expressive outlet, a marketing tool and a money maker. Once you start blogging you’ll begin to look at things in an entirely different light. News reports, radio programs, even a trip to the grocery store can all be fodder for your blog writing. Keeping a small notebook and pen with you at all times helps you remember little tidbits of everyday life than can be written about later. Happy blogging!
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